Head of Brand, Communications and Marketing (MHUK)

Hosted by Rethink Mental Illness, our partner charity, Mental Health UK is looking for a dynamic Head of Brand, Communications and Marketing. You will manage and lead Mental Health UK's Brand, Communications and Marketing team to deliver impactful communications and marketing assets that meet the needs of the charity and resonate with audiences. In this role you will also lead exciting strategic brand partnerships, providing consultancy style project support to external stakeholders and agencies on dual-branded creative campaigns across above-the-line marketing.

If you’re someone who can champion the charity’s brand and tone of voice and provide strategic leadership to the team, then apply today!

This is an agile role, working a minimum of two days a week from our London office, offering flexible working and some amazing benefits!

Position: Head of Brand, Communications and Marketing

Location: Agile (required to work from the London office a minimum of 2 days a week)

Hours: Full time, 35 hours per week (flexible working available)

Salary: £45,284 to £53,910 (plus £3,000 London Allowance)

Contract: Permanent

Closing Date: 8th July looking to interview 15th July

The Role

You will be joining a team that provides an account management service, managing the delivery of communication and marketing assets from conception to delivery. The first point of call for communication and marketing requests from colleagues across the charity, you will focus on supporting the work of fundraising campaigns, partnerships, programmes and workplace mental health and training teams. You will also take a lead role in delivering strategic brand partnerships with our corporate partners, further accelerating our rapidly growing brand profile.

Leading on implementing effective processes, you will manage and evolve ways of working so that the team efficiently manages competing priorities within a culture that promotes good wellbeing.

You will directly line managing the Brand, Communications and Marketing Manager, who manages the in-house designer, matrix manage the Expert by Experience (EBE) Story Coordinator with the Head of Brand, Communications and Marketing for one of the partner charities. Sharing this resource and managing workload and capacity across both charities enables your team to locate stories that convey the difference our  programmes and services make to people’s lives.

About You

I have the essentials covered:

• I have extensive experience across the communications and marketing mix, including in the delivery of charity communications and marketing assets/campaigns.
• I have proven success in brand management for a charitable or membership organisation.
• I have experience of leading and developing staff, setting and reviewing SMART objectives to build high performing teams.
• I have proven experience of strategic thinking and ability to deliver programmes of work that underpin organisational objectives.
• I have experience of budget and project management, including budgets, suppliers and people.
• I have experience of evaluating projects and producing reports or presentations that evidence impact.

About the Organisation

In a rapidly changing world, Mental Health UK brings together the heritage and experience of four charities from across the country. We have been supporting people with their mental health for over 50 years, challenging the causes of poor mental health and providing people with the tools they need to live their best possible life at home, school and work.

What will you receive?

You will have plenty of opportunities to enhance your abilities with the opportunity to make a real difference every day. In addition, you will have excellent development opportunities including funded training, career development, and a range of e-learning courses.

You will also receive: 

• Employer funded pension
• Flexible working
• Life assurance
• Eye care vouchers
• Training opportunities
• 25 days annual leave, rising to 30 plus Bank Holidays
• Rewards, benefits and recognition platform
• Employee assistance programme
• Your birthday off
• Plus many more great benefits…

“It feels very rewarding to be part of such a meaningful Organisation where everyone is valued and has the opportunity to make a difference” Current staff member

We actively encourage and welcome applications from everyone, including applicants with lived experience, those who are Lesbian, Gay, Bisexual, Transgender, Queer (or questioning), Intersex and (asexual) (LGBTQIA+), people with a disability, and people from Black, Asian and Minority Ethnic (BAME) backgrounds.

You may also have experience in areas such as Head of Brand, Head of Communications, Head of Marketing, Head of Brand and Marketing, Director of Brand, Director of Marketing, Direction of Marketing and Communications, Brand Manager, Communications Manager, Marketing Manager, Content, Social Media.

Diversity, Equity, Inclusion

Diversity is important to us and we appreciate difference through difference, inclusiveness and belonging. It gives us a deeper understanding of the world, our society and the diverse communities we’re working with. By including everyone, we are able to draw on the unique experiences and expertise of our people to help shape and enrich our workplace and improve our services. One way we are doing is through our valued staff networks which play a critical and highly valued role in keeping us focused on creating a diverse, inclusive and engaged employer.  We recognise and support staff networks for our Black, Asian and minority ethnic and our LGBTQIA+ colleagues. We are also proud to have been awarded Disability Confident Employer status and are a signatory to the Business in the Community Race at Work Charter.

Becoming a truly anti-racist organisation

We have an ambition of become a truly anti-racist employer, campaigning organisation and service provider - and in our efforts to influence policy and wider societal factors impacting on mental health set out in our anti-racist statement . We have designed a multi-year anti-racist programme of work contained in our Race Equality Action Plan which demonstrate our intention to hold ourselves accountable and be judged on our progress on becoming a truly anti-racist organisation.

We therefore actively encourage and welcome applications from everyone, including applicants with lived experience, those who are Lesbian, Gay, Bisexual, Transgender, Queer (or questioning), Intersex and (asexual) (LGBTQIA+), people with a disability, and people from Black, Asian and Minority Ethnic (BAME) backgrounds.

If you have any questions about the position, please contact - recruitment@rethink.org