Senior Social Media Officer

We are looking for a social media expert who thrives on planning, creating and delivering high quality content across social media channels (Twitter/X, TikTok, Instagram, LinkedIn, Facebook, and YouTube).

This is an exciting time to join an expanding social media team, with a new integrated campaign planned for the late summer. The successful candidate will be working across two charity brands, Rethink Mental Illness and its partner charity Mental Health UK, and in a role that makes a difference to people’s lives.

This is an agile role, working a minimum of two days a week from the London office, offering flexible working and some amazing benefits!

Position: Senior Social Media Officer

Location: Agile (required to work from the London office a minimum of 2 days a week)

Hours: Full time, 35 hours per week (flexible working available)

Salary: £30,880 to £35,907 per annum (£33,880 to £38,907 inclusive of London Allowance)

Contract: Permanent

Closing Date: Applications to be received by no later than close of play on Monday 8 July, with interviews taking place on Tuesday 16 July and Wednesday 17 July.

The Role

The objectives of the Communications and Campaigns team are to increase the public profiles of Rethink Mental Illness and its partner charity Mental Health UK, mobilise public support to bring about change and ensure that all colleagues are aware of, bought into and engaged in contributing to the values and direction of the charities. 

Main duties include:

• Creating, sourcing and publishing engaging social media content
• Planing content in advance and updating content plans
• Monitoring social media accounts responding as appropriate to supporters
• Analysing the performance of social media posts and evolve and improve content
• Working alongside the Digital Content Creator, shoot and edit video content for digital channels
• Create engaging social media graphics and visuals to support social media posts.
• Keep up with social media trends

You will also deputise for the Social Media Manager at Week Ahead meetings and daily huddles and be a point of contact for colleagues across the charity to discuss ideas for social media content. 

About You

As the Senior Social Media Officer, you will have experience of planning, creating and scheduling engaging content across multiple social media channels, while optimising content by channel and audience. With an eye for detail and excellent project management skills, you will work with colleagues to generate content and meet deadlines

You will also have experience of:

• Using creative design software (Adobe Creative Suite: Photoshop, InDesign, Illustrator and Premiere Pro - desirable).
• Analysing performance of social media content and refining and improving content through iteration.
• Being a brand guardian and supporting others to use brand and tone of voice guidelines.

About the Organisation

Rethink Mental Illness is the leading charity provider of mental health services in England that supports thousands of people through groups, services, campaigns and advice and information. This work supports the organisation in delivering its mission: “A better life for everyone severely affected by mental illness.”

Mental Health UK, Rethink Mental Illness’ charity partner, challenges the causes of poor mental health and provides people with the tools they need to live their best possible life at home, school and work.

In everything the charity does, it seeks to demonstrate the values: Passion, Equity, Commitment, Openness, Hope, Expertise and Understanding. If these values resonate with you, we would love to hear from you.

What will you receive?

You will have plenty of opportunities to enhance your abilities with the opportunity to make a real difference every day. In addition, you will have excellent development opportunities including funded training, career development, and a range of e-learning courses.

You will also receive: 

• Employer funded pension
• Flexible working
• Life assurance
• Eye care vouchers
• Training opportunities
• 25 days annual leave, rising to 30 plus Bank Holidays
• Rewards, benefits and recognition platform
• Employee assistance programme
• Your birthday off
• Plus many more great benefits…

“It feels very rewarding to be part of such a meaningful Organisation where everyone is valued and has the opportunity to make a difference” Current staff member

We actively encourage and welcome applications from everyone, including applicants with lived experience, those who are Lesbian, Gay, Bisexual, Transgender, Queer (or questioning), Intersex and (asexual) (LGBTQIA+), people with a disability, and people from Black, Asian and Minority Ethnic (BAME) backgrounds.

You may also have experience in areas such as Social Media, Digital Media, Online Content, Digital Content, Marketing, Communications, Marketing and Communications, Digital Marketing, Social Media Officer, Digital Media Officer, Online Content Officer, Digital Content, Officer Marketing, Officer Communications Officer, Marketing and Communications Officer, Digital Marketing Officer.

Diversity, Equity, Inclusion

Diversity is important to us and we appreciate difference through difference, inclusiveness and belonging. It gives us a deeper understanding of the world, our society and the diverse communities we’re working with. By including everyone, we are able to draw on the unique experiences and expertise of our people to help shape and enrich our workplace and improve our services. One way we are doing is through our valued staff networks which play a critical and highly valued role in keeping us focused on creating a diverse, inclusive and engaged employer.  We recognise and support staff networks for our Black, Asian and minority ethnic and our LGBTQIA+ colleagues. We are also proud to have been awarded Disability Confident Employer status and are a signatory to the Business in the Community Race at Work Charter.

Becoming a truly anti-racist organisation

We have an ambition of become a truly anti-racist employer, campaigning organisation and service provider - and in our efforts to influence policy and wider societal factors impacting on mental health set out in our anti-racist statement . We have designed a multi-year anti-racist programme of work contained in our Race Equality Action Plan which demonstrate our intention to hold ourselves accountable and be judged on our progress on becoming a truly anti-racist organisation.

We therefore actively encourage and welcome applications from everyone, including applicants with lived experience, those who are Lesbian, Gay, Bisexual, Transgender, Queer (or questioning), Intersex and (asexual) (LGBTQIA+), people with a disability, and people from Black, Asian and Minority Ethnic (BAME) backgrounds.

If you have any questions about the position, please contact - recruitment@rethink.org