Digital Manager

Digital Manager (Mental Health UK)

Vacancy Salary: £29,485.09 to £32,025.17per annum (£32,131.20 to £34,671.28pa inclusive of London allowance)

Vacancy Location: London

Your role

We have an exciting opportunity for a Digital Manager to join our established and friendly Mental Health UK team.

If you, would you like to work for a leading mental health charity in a rewarding role where you will really make a difference, then join us here at Mental Health UK.

Your role will be an agile position meaning you can work flexibly between 2 days at a fixed base in London and from home. You will work full time, 35 hours per week on a 2 year fixed term contract with a salary of £29,485.09 to £32,025.17pa pro rata per annum (£32,131.20 to £34,671.28pa inclusive of London allowance). You can read more about the rewards you will receive on the full advert on our website.

About our service

Mental Health UK brings together the heritage and experience of four charities from across the country who’ve been supporting people with their mental health for nearly 50 years. With our local service delivery and national expertise in supporting people whose lives are affected by mental health problems, we have been able to mark a significant footprint in the areas that deeply challenge our mental health and stability. We provide support and services for some of the biggest societal challenges that pose a threat to people’s mental health, including money problems, navigating through the system to get the right support, understanding mental health, loneliness and isolation, and resilience in young people. The communications and marketing team plays a vital role in demonstrating the positive impacts our programmes, partnerships and campaigns are having right across society. The team brings to life the success stories of the charity and inspire others to join us in promoting better mental health across the nation. One in four people in the UK have experienced a mental health problem. At Mental Health UK we won’t stop until everyone has the tools they need to live their best possible life.

What will I be doing?    

As Digital Manager at Mental Health UK, you will manage the strategic development of our primary website (www.mentalhealth-uk.org) and work with the Programmes team to develop websites for our key digital programmes (inc. www.clic-uk.org/ and www.mentalhealthandmoneyadvice.org).

You continually monitor the technical performance and streamline the user experience (UX) design of these platforms to improve the user journeys of our beneficiaries and supporters. You will be passionate about connecting people to the right information

You will provide line management support for our Content Writer and work closely with teams across Mental Health UK and our founding charities to create SEO-friendly content to help us to continue to adapt and evolve to the needs of our audiences.

You will ensure that all digital information and content on our websites is created to a high quality and kept factually accurate and up to date. You will actively research changes in legislation, policy, guidance and practice in relation to mental health across the UK and write and source engaging website copy that effectively informs our audiences to better understand and manage their mental health.

You will regularly engage with and gather feedback from a variety of people with lived experience of mental health problems which informs our online content. You will also work closely with our beneficiaries and supporters to capture and share their real-life stories through our website in the most effective and powerful way possible. In addition to showcasing stories, you will play a vital role in helping maintain the charity’s authority and reputation in providing first-class, trusted advice and information in the field of mental health. You will work with key partner organisations to update information-led content on our websites appropriately, and plan and craft relevant and engaging features throughout the year on seasonal and trending topics.

You will be the principal point of contact for website queries, troubleshooting and build requests from staff. You actively keep up to date with new trends, industry best-practice or developments that could add value to our websites.

What are we looking for?
 

You’ll have the essentials covered:

• Excellent written communication skills, and adept at creative copywriting which conveys key messages while adopting a range of styles, tones, and techniques appropriate to the audience and nature of the information.

• Experience in building awareness and engagement with audiences and raising the brand profile of an organization

• Understanding of how to market and distribute information content, both online and offline.
• Experience creating a successful content marketing and SEO strategy.
• In-depth experience and understanding of website content management systems (WordPress, Umbraco or equivalent desirable) to build and maintain webpages and upload Content
• High level of expertise in search engine optimisation principles, with experience of using SEO tools directly (Screaming Frog, Google Analytics & Google Search Console or equivalent desirable).
• Experience of monitoring budgets.
• Ability to proactively collaborate with colleagues, external partners and stakeholders to ensure projects run smoothly and achieve desired outcomes and impacts.
• Enthusiastic leader, and able to build a new team and develop people.
• Line management experience, including a mix of full time and freelance writers.
• Experience of working autonomously in a complex environment with great attention to detail.
• Excellent interpersonal skills and an ability to consult and positively engage with key stakeholders across the organisation.
• Ability to prioritise workload demands and positively respond to unforeseen challenges.
• Proficiency in Microsoft Office packages (Outlook, Excel and Word desirable).
• Passionate about improving the lives of people affected by mental health problems.

You may also have:

• Certificate / Diploma in relevant subject area to the post or equivalent knowledge gained through training and experience (desirable).
• Experience of working for a charitable organisation or of working with people affected by mental illness, other disabilities or social exclusion.
• Experience of working with external creative agencies or suppliers – (e.g. web developers and designers– desirable).
• Experience commissioning photography and videography and creating project briefs.
• Experience of using CRM database (Salesforce or equivalent desirable).
• General knowledge of Data Protection Legislation, such as GDPR
• General knowledge of advice, debt, welfare benefit, mental health related matters.

The Recruitment Advisor looking after this role is Sylwia Kraska-Pakulska. If you have any questions about the position, please feel free to drop her an email at recruitment@rethink.org

Who are we?

Mental Health UK brings together the heritage and experience of four charities from across the country (Rethink Mental Illness in England, Adferiad in Wales, Support in Mind Scotland in Scotland, and MindWise in Northern Ireland) who’ve been supporting people with their mental health for nearly 50 years. With our local service delivery and national expertise in supporting people whose lives are affected by mental health problems, we have been able to mark a significant footprint in the areas that deeply challenge our mental health and stability. We provide support and services for some of the biggest societal challenges that pose a threat to people’s mental health, including money problems, navigating through the system to get the right support, understanding mental health, loneliness and isolation, and resilience in young people.

We welcome applications from everyone, applicants with lived experience, those who are Lesbian, Gay, Bisexual, Transgender, Queer/Questioning (LGBTQ ), people with a disability, or those from Black, Asian and Minority Ethnic (BAME) backgrounds are actively encouraged to apply. We are proud to have also been awarded Disability Confident employer status. We have an ambition of becoming an anti-racist organisation and we recognise there is more to do in ensuring our recruitment is fair and inclusive, which is why we are recruiting new roles in helping us to achieve this.